A bridge between advertising and journalism; I create media, newsrooms, platforms and content; they create audiences.
Strategic storytelling on a global scale.
Working for WinkTTD I formed part of the directing team tasked with launching an ambitious project for Vodafone and major Spanish newspaper, El País. After defining formats, creating the platform, and putting together a strong editorial team, "El Futuro es Apasionante" didn't take long to become the benchmark for branded content in Spain.
Later we would create another content platform that would become even more successful. The new project for BBVA - "Aprendemos Juntos", would replace El Futuro es Apasionante as the new benchmark for branded content.
Both projects have won multiple awards including Grand Prix at the Effies.